Juno Diagnostics
A women's health company providing prenatal testing and genetic screening.
As Lead UI / UX designer, I crafted intuitive, secure, and empathetic digital experiences for a groundbreaking women’s health company. Here's how I helped patients and doctors navigate sensitive health information with clarity and confidence.
A website that supported new product launches, increased conversion rate, and drove revenue.
Conversion-focused launch
Helped design and build a new website for a fetal gender test product rollout
Conversion-focused launch
Helped design and build a new website for a fetal gender test product rollout
Revenue impact
New site outperformed the previous version, driving higher conversion rates and increased sales
New site outperformed the previous version, driving higher conversion rates and increased sales
Ad-to-site alignment
Ensured seamless UX alignment with targeted ads to maximize landing page performance
Ensured seamless UX alignment with targeted ads to maximize landing page performance
A HIPAA compliant doctor portal for ordering labs, reviewing tests, and approving results.
Privacy & accessibility
Designed with HIPAA compliance in mind, ensuring secure, user-friendly experiences for practitioners
Privacy & accessibility
Designed with HIPAA compliance in mind, ensuring secure, user-friendly experiences for practitioners
Lean, scalable client portal
Used Tailwind components to streamline interactions, support future growth, and empower quick and seamless development
Used Tailwind components to streamline interactions, support future growth, and empower quick and seamless development
Doctor dashboard optimization
Tailored layouts to clinical workflows for quick, informed decision-making, using data from user interviews and clinical research
Tailored layouts to clinical workflows for quick, informed decision-making, using data from user interviews and clinical research
User-first design
Prioritized usability across all touchpoints to enhance efficiency and reduce friction when processing mass amounts of test data
Prioritized usability across all touchpoints to enhance efficiency and reduce friction when processing mass amounts of test data
A user portal that delivered sensitive,
life changing results.
High-stakes results delivery
Designed a user portal for tracking orders and delivering sensitive genetic test results, and worked with genetic counselors to ensure scientific content was precise and easy to understand
life changing results.
High-stakes results delivery
Designed a user portal for tracking orders and delivering sensitive genetic test results, and worked with genetic counselors to ensure scientific content was precise and easy to understand
Empathy-driven UX
Balanced clarity and compassion to support both joyful (e.g., gender reveals) and difficult outcomes
Balanced clarity and compassion to support both joyful (e.g., gender reveals) and difficult outcomes
User-tested design
Conducted usability testing to refine iconography, readability, and emotional tone. Created an interface that communicated critical, life-changing information with care and transparency
Conducted usability testing to refine iconography, readability, and emotional tone. Created an interface that communicated critical, life-changing information with care and transparency
A cohesive digital presence, built to scale.
Beyond interface design, I contributed to the company’s broader digital presence by implementing a Shopify template and refining backend workflows. This streamlined the e-commerce experience, ensuring customers encountered a polished, cohesive brand across all touchpoints. The result? A clean, functional system that supported the company’s mission to bring cutting-edge healthcare to more people.
Beyond interface design, I contributed to the company’s broader digital presence by implementing a Shopify template and refining backend workflows. This streamlined the e-commerce experience, ensuring customers encountered a polished, cohesive brand across all touchpoints. The result? A clean, functional system that supported the company’s mission to bring cutting-edge healthcare to more people.
