Uqora
Sister brand to Naturemade, a women's urinary health supplement company.
As Multimedia Designer, I brought Uqora’s bold, empathetic brand to life across web, email, and paid media. From launching new products to optimizing core web experiences, here are some examples of how I designed with clarity, care, and conversion in mind, supporting women’s urinary health with creative that was both strategic and deeply human.
Scroll stopping ad creative that boosted clicks and drove paid performance.
Test and learn mindset
Concepted ads that achieved higher CTRs than control creatives. Supported iterative testing to refine messaging, visuals, and layout based on performance data
Concepted ads that achieved higher CTRs than control creatives. Supported iterative testing to refine messaging, visuals, and layout based on performance data
Scroll stopping visuals
Designed eye-catching graphics while preserving clarity and product education.
Designed eye-catching graphics while preserving clarity and product education.
Click to convert alignment
Ensured seamless UX between ad creative and landing page experience. Tailored creatives for Meta, YouTube, and display networks for maximum reach and impact
Ensured seamless UX between ad creative and landing page experience. Tailored creatives for Meta, YouTube, and display networks for maximum reach and impact
A user centered website redesign that boosted conversions and told a clearer brand story.
Conversion-driven redesign
Led UX for major site updates to improve clarity, flow, and conversion rates across key pages, and conducted A/B tests and usability reviews to guide continuous iteration and improvement
Led UX for major site updates to improve clarity, flow, and conversion rates across key pages, and conducted A/B tests and usability reviews to guide continuous iteration and improvement
Component consistency
Developed a UI/UX component library to standardize patterns and streamline development across all web touchpoints, ensuring seamless work with dev and marketing teams to drive alignment from strategy to launch
Developed a UI/UX component library to standardize patterns and streamline development across all web touchpoints, ensuring seamless work with dev and marketing teams to drive alignment from strategy to launch
Empathetic storytelling
Balanced education with emotional resonance to build trust in a sensitive health category, building trust in a competitive space
Balanced education with emotional resonance to build trust in a sensitive health category, building trust in a competitive space
A high-performing launch experience for a new bladder support product.
Above-benchmark performance
Created the product page and assets for Uqora’s bladder support supplement, In Control. Landing page outperformed average conversion rates through targeted UX and copy
Created the product page and assets for Uqora’s bladder support supplement, In Control. Landing page outperformed average conversion rates through targeted UX and copy
Education-focused UX
Clearly explained product function, ingredients, and benefits to reduce hesitation and increase trust. Built a calming, supportive design language appropriate for an often-sensitive health topic
Clearly explained product function, ingredients, and benefits to reduce hesitation and increase trust. Built a calming, supportive design language appropriate for an often-sensitive health topic
Cohesive rollout
Coordinated assets across email, web, ads, and retail channels to deliver a unified launch experience
Coordinated assets across email, web, ads, and retail channels to deliver a unified launch experience
A modular email system built for high converting campaigns and brand consistency.
Conversion-focused layout
Designed with clear hierarchy and strong CTAs to drive engagement and ecommerce conversion
Designed with clear hierarchy and strong CTAs to drive engagement and ecommerce conversion
Collaborative marketing support
Partnered closely with lifecycle and retention teams to align design with business goals
Partnered closely with lifecycle and retention teams to align design with business goals
Scalable infrastructure and modular system design
Created flexible modules that scaled easily across new product launches and A/B tests, and a reusable email template library in Klayvio to support diverse campaign types and rapid iteration
Created flexible modules that scaled easily across new product launches and A/B tests, and a reusable email template library in Klayvio to support diverse campaign types and rapid iteration
